Apr06

The rise of e-reading

on April 6th, 2012 at 8:00 am

Presented by the Pew Research Center

Pew Internet & American Life Project

As the number of Amer­icans that own tablet computers and e-book reading devices has increased, so has the percentage of adults who report that they have read an e-book in the past year.

In a February survey, 21% of adults said they had read a e-book in the last year, compared to 17% who reported doing so in December. This tracked with a major spike in ownership of e-reader devices that occurred during the holiday gift-giving season in December. During that period, ownership of an e-book reader or a tablet each increased to 19% of adults, compared to 10% for each device in mid-December.

Those who read e-books read more books than those who don’t have the devices: The average reader of e-books has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer. For device owners, those who own e-book readers also stand out. They say they have read an average of 24 books in the previous year (vs. 16 books by those who do not own that device). They report having read a median of 12 books vs. 7 books by those who do not own the device).

While e-book reading is markedly growing, printed books still dominate the world of book readers. In a December 2011 survey, 72% of American adults said they had read a printed book and 11% listened to an audiobook in the previous year, compared with the 17% of adults who had read an e-book.

The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader defi­n­ition of e-content in a survey ending in December 2011, some 43% of Amer­icans age 16 and older say they have either read an e-book in the past year or have read other long-form content such as maga­zines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone.

Read the full report for detailed findings on these subjects:

Pew Research Center

The Pew Research Center for the People & the Press is an inde­pendent, non-partisan public opinion research orga­ni­zation that studies atti­tudes toward politics, the press and public policy issues. In this role it serves as a valuable infor­mation resource for political leaders, jour­nalists, scholars and citizens.

The Center conducts regular monthly polls on politics and major policy issues as well as the News Interest Index, a weekly survey aimed at gauging the public’s interest in and reaction to major news events. Shorter commen­taries are produced on a regular basis addressing the issues of the day from a public opinion perspective. In addition, the Center peri­od­i­cally fields major surveys on the news media, social issues and inter­na­tional affairs.

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